By Anni Simpson on February 1, 2017 at 11:07am
A few weeks ago, Nintendo broke into the mainstream by releasing their first mobile game. This Sunday, they prepare to do it again with the biggest mainstream audience yet: The Super Bowl. They will be promoting games for the new console, the Nintendo Switch.
In the past, Nintendo announcements have come directly from Nintendo or gaming conferences such as E3. Using Super Bowl airtime is a huge departure from this norm, because for the first time, they're trying to capture *all* audiences instead of just the niche audiences likely to listen to them and understand what they're saying anyway. The Super Bowl, however, offers a viewership of millions. In 2016, over 100 million people tuned in to see the Panthers get destroyed.
Nintendo has done interesting ads in the past, including the famous ad in which Robin Williams promotes "The Legend of Zelda" with his daughter. In the past, Nintendo announcements have come directly from Nintendo or gaming conferences such as E3. Using Super Bowl airtime is still a huge departure from this norm, because for the first time, they're trying to capture *all* audiences instead of just the niche audiences likely to listen to them and understand what they're saying anyway. The Super Bowl, however, offers a viewership of millions. In 2015 and 2016, over 100 million people tuned in to the game.
The Super Bowl airs this Sunday, Feb. 3 at 6:30 PM on FOX. Apparently, the Falcons are playing the Patriots. (This is a paragraph I never expected to write at any point in my life.) If you're watching, make sure you catch the famous commercials during breaks. Additionally, there is a full 90-second commercial already available for those of us who will be doing other things like watching the Kitten Bowl and drinking wine playing video games.
The extended cut will include "The Legend of Zelda: Breath of the Wild", "1-2-Switch", "Mario Kart 8 Deluxe", "ARMS", "Splatoon 2", "Just Dance 2017", and "Ultra Street Fighter II: The Final Challengers". The Nintendo Switch will be available for $299.99 on March 3 in the U.S.
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